The Meridian 10 — No. 2: Dr. Hae-won Choi & Dr. Hiroshi Tanaka
The Meridian 10
PEOPLE · IDEAS · THINGS THAT WORK ®
Magazine › 10 Innovators of 2026 › No. 2 — Dr. Choi & Dr. Tanaka
10 INNOVATORS OF 2026 · NO. 2 OF 10

“The Serum Never Absorbs.” Two Scientists Say It Was Never Your Skin.

A Korean derma-tech chemist and a Japanese patch designer on why most eye patches stop at the surface — and the dissolving fix they built.

AS SEEN IN
BEFORE WE GET TO THEM

Does any of this sound like you?

"So much pilling — the serum never absorbs."EYE-PATCH REVIEW
"Works — temporarily."EYE-PATCH REVIEW
"Fishing slimy patches from a jar."EYE-PATCH REVIEW
"Burned. Peeled. One use."EYE-PATCH REVIEW

Phrases that come up again and again in reviews of other eye patches. Both founders read a lot of them. They say the complaints all trace back to one cause — and it isn't your skin.

−49%

average fine-line depth after 28 days of daily use
(36.1 → 18.4 µm)

+82%

skin hydration at the eye area after 28 days
(35.1 → 63.9)

Company-reported 28-day consumer study, 30 women, average age 35.6. Details in the notes below.

The numbers aren't why they made our list. This is: they started from the complaint, not the ingredient.

Dr. Hae-won Choi and Dr. Hiroshi Tanaka

Dr. Hae‑won Choi and Dr. Hiroshi Tanaka.

Dr. Hae‑won Choi
Co-founder · Korea
  • B.S. Biochemistry, Yonsei University
  • M.S. Dermatological Sciences, UCLA
  • 12 years in derma-tech R&D
Dr. Hiroshi Tanaka
Co-founder · Japan
  • M.S. Pharmaceutical Sciences, Osaka University
  • 14 years in transdermal delivery & acupoint patch design

One came from Korean skin-care labs. The other came from Japanese patch design. They met over the same pile of customer complaints — and agreed on the problem within a conversation.

"We didn't invent a new ingredient. We stopped asking an old one to soak in."— DR. HAE‑WON CHOI
IN THEIR OWN WORDS

Seven things they figured out — in order

1

The serum was never going to soak in.

A wet patch can only sit on top
YOU'VE SAID IT"So much pilling — the serum never absorbs."

"The top layer of your skin is built to keep things out. A wet patch sits on that layer. The serum pools, pills, dries — and ends up on your fingers and your pillowcase."

"So when it says 'Works — temporarily', that's accurate. It's wetting the surface. You get a surface result."

▭
Regular patch

Serum sits ON TOP of the skin

▾
Dissolving micro-needles

Serum goes INTO the top layer

Same actives, patch without needles (24 h, lab skin model)≈20 µg/cm²
Same actives, with dissolving micro-needles≈80 µg/cm²
Editor's note: In-vitro Franz-cell test of cumulative delivery over 24 h versus a control patch without needles. A lab measurement, not a measure of results on a face.
SO WHOSE FAULT WAS IT?
2

Not yours. Not the ingredients'.

Getting them in was the problem
YOU'VE SAID IT"Always on 25-year-old models."

"Most brands list twelve impressive ingredients and show them on a 25-year-old who doesn't need them. The ingredients were fine. They just never got past the skin."

"Hiroshi and I met over the same pile of complaints. On drier, more mature skin, almost nothing got in at all. We decided to build for the women those patches kept failing."

KOREA · DR. CHOI
Put it inside the needle

So nothing has to soak in.

JAPAN · DR. TANAKA
Fit it to the eye

Shaped to the under-eye curve, calmed with ginseng, milk thistle and licorice.

"Two countries, two halves of the same fix. Together, that's HaloraCo."

"The ingredients were never the problem. Getting them in was."— DR. HAE‑WON CHOI
HER HALF OF THE FIX
3

She put the serum inside the needle.

Tips that carry it in, then melt
YOU'RE WONDERINGNeedles? Near my eyes?

"They're tiny cone-shaped tips on the patch's pad, made of a dissolvable base with the actives packed inside. You press the patch on for five seconds. The tips pass the top layer of skin and stop in the next one. Then they dissolve."

"You'll feel a light prickle in the first minute. That's how you know it isn't another sticker. After that, nothing."

Needle height left on skin — 15 min74.6%
30 min46.2%
60 min17.8%
The micro-needle array, magnified

The needle array, magnified.

Editor's note: Dissolution measured in a moist environment (needle height vs. time). Skin-section staining and fluorescent-tagged actives showed the channels in the outer skin layer, not the deeper one. The needles also held their shape under compression far above the force needed to enter skin (26.3 N vs. about 0.12 N).
HIS HALF OF THE FIX
4

He shaped it so you can get on with your morning.

A curve made for the eye, not a sheet cut to fit
YOU'VE SAID IT"I have to lie down, hold still."
"Fishing slimy patches from a jar."

"A patch that slides is a patch you babysit. I designed this one around the curve under the eye and out to the outer corner, following the traditional acupoints around the eye. It sits where the lines form."

"It's a dry patch on a clear frame. No jar, no goop. Press it, count to five, and go brush your teeth. It stays put."

01
Dry

Cleanse, pat under-eye fully dry

02
Peel

Lift the patch from its film

03
Press

Five seconds, straight down

04
Wear

90 minutes or overnight

"If you're lying still, we built it wrong."— DR. HIROSHI TANAKA
SO WHAT'S ACTUALLY IN THE NEEDLE?
5

Three jobs. Nothing that stings.

Peptides, moisture, botanicals
YOU'VE SAID IT"Burned. Peeled. One use."

"We kept the list short and gave every ingredient one job. Fragrance-free and alcohol-free, because the last patch that burned you was probably full of both."

Peptides

Copper tripeptide‑1, acetyl hexapeptide‑8 and one more — for softer-looking fine lines.

Moisture

Hyaluronate, ceramide NP, hydrolyzed collagen, urea, allantoin — plump, comfortable skin.

Botanicals

Ginseng, milk thistle, licorice-derived calming — gentle, brighter-looking eyes.

Editor's note: Ingredient groups as listed in the product's formulation sheet. If your skin is reactive, patch-test on the jawline first.
BUT DOES IT HOLD UP PAST DAY ONE?
6

They measured at day 28, not hour one.

Six things, measured with instruments
YOU'VE SAID IT"Works — temporarily."
"Every patch looks good for an hour. We wanted to know about week four."— DR. HAE‑WON CHOI
+82%

skin hydration
35.1 → 63.9

−49%

fine-line depth
36.1 → 18.4 µm

−51%

fine-line area
83.6 → 41.2 mm²

+55%

collagen density
(ultrasound)

+74%

skin elasticity
0.42 → 0.73

93%

said they'd keep using it

Who was tested: 30 women, average age 35.6 (±6.2), one patch a day for 28 days. Hydration measured with a Corneometer, elasticity with a Cutometer, lines with VISIA-CR imaging, collagen density with ultrasound. Company-reported; not peer-reviewed. Results on older skin may differ.
AND THEY'RE CLEAR ABOUT WHAT IT WON'T DO
7

They'd rather you know the limits.

The line they refused to cross
YOU'VE SAID IT"I'm still skeptical of everything else."

"This softens fine lines that come from dryness. Deep furrows from years of sun respond less. We won't tell you otherwise."

WHAT WOMEN ACTUALLY WANT FROM IT
  • Under-eyes that look rested in the morning, even on a bad night
  • Concealer that stops settling into the lines
  • Softer-looking fine lines over four weeks — softer, not erased
  • Getting ready with them on, instead of lying still

Their suggestion is simple: put them on, count to five, and check the mirror after a few weeks, not an hour. If it isn't for you, there's a 120-day guarantee — and Dr. Tanaka mentions it almost as an afterthought.

"Softer is a real result. We would rather promise that and deliver it."— DR. HIROSHI TANAKA
WHY THEY STARTED HALORACO

"I ran a derma-tech lab in Seoul. Hiroshi designed acupoint patches in Osaka. We met over the same returns data, and it said the same thing: the actives were fine, they just never got past the skin. Neither of us could fix that alone. Together we could. HaloraCo is that fix — for women who'd given up on patches."

— Dr. Hae‑won Choi & Dr. Hiroshi Tanaka, co-founders
THE PATCH THEY BUILT

HaloraCo Dissolving Micro-Needle Eye Patch

HaloraCo
HaloraCo Dissolving Micro-Needle Eye Patch

Peptides, moisture and botanicals carried into the top layer of skin on dissolving micro-needles, on a curved patch made for the under-eye. Dry to the touch, sealed in pairs, fragrance-free and alcohol-free.

SEE THE SOLUTION →

"Don't soak it on. Dissolve it in."

WHAT CUSTOMERS WROTE

Women who stopped waiting for it to absorb

★★★★★

"Post‑menopausal, dry under‑eyes no moisturizer ever fixed. By day 28 the crepey texture was smoother and my concealer stopped settling. I'm still skeptical of everything else."

Carol M., 52Phoenix · Day 0 → Day 28
★★★★★

"I wake up swollen. Two weeks of these while I do my hair and my mornings look like I slept. My husband noticed before I said anything."

Deborah R., 54Austin · Day 0 → Day 14
★★★★★

"I've tried every patch on Amazon. This is the first one where something was still there a week later. The line under my left eye is visibly shallower."

Linda W., 59Chicago · Week 0 → Week 4
★★★★★

"I'm a nurse. My eyes tell everyone which shift I worked. Night shift, three hours of sleep. Twenty minutes with these and I look like I slept. Patients stopped asking if I'm okay."

Jung Hye‑jin, 58Seoul
★★★★★

"A tiny prickle the first minute — that's how you know it's not another sticker. After that, nothing. By twenty minutes I forget they're on."

Yuko Tanaka, 58Osaka
★★★★★

"Every other patch was nice for a day. I wear these Sunday nights; Wednesday my under‑eyes still look plump. Week 3 my daughter asked what changed."

Choi Soo‑ah, 66Incheon
★★★★★

"PDRN patches never went in for me. These don't wait for my skin to absorb anything — the tips go in and melt. I've never used Botox."

Linda Park, 61Portland
★★★★★

"Rosacea, sensitive — zero sting, zero peel. Other patches burned. These are fragrance‑free; I patch‑tested and felt nothing."

Han Eun‑ji, 49Seoul
★★★★★

"My under‑eye lines are thirty years old. Five weeks in, they're softer. Not gone — softer. At 72, that's enough."

Keiko Sato, 72Kyoto
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SEE THE SOLUTION →
The Meridian 10
PEOPLE · IDEAS · THINGS THAT WORK ®

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No. 2 — Dr. Choi & Dr. TanakaThe dissolving micro-needle eye patch
SEE THE SOLUTION →